Wild Horses, Brecon, 2026

To paraphrase Chief Wiggum, “AI is a cancer, and I am… what’s the cure for cancer?” Photographers worldwide are bristling at the mention of AI and how it’s slowly invading all facets of the photographic industry. But can it be used for good?

Previously, I wrote about using AI as a tool to plan photo trip itineraries and as a research tool. You can read that article here. I came to the conclusion that yes, yes you can. But it isn’t as easy as typing a prompt and just doing what it says.

Tenby Beach, Pembrokeshire, 2026

In this second part, I wanted to focus on how I ended up using AI, (specifically ChatGPT as I bought a premium subscription for the month), once I was on the road. Initially, this wasn’t something I intended to do – but ChatGPT logs all of your conversations and when I hit a stumbling block, I knew that it would already have an awareness of my situation…

The Gospel Pass, Brecon, 2026

Some context: My first stop was Gospel Pass in Brecon. The highest road in Wales supposedly. However, when I drove there, I passed what was supposed to be my second stop: Llanonthy Priory. So, after having walked into the hills and taken some landscape photos of the stunning scenery, I was in a quandary. Do I back-track, the (somewhat narrow and trepidatious) road that I had already travelled in order to get to my current location – or do I press on and potentially miss a great opportunity? So, I asked “Bob” (both Kevin Mullins and I seem to have the same virtual assistant in the form of “Bob”):

ChatGPT

At this point you’re probably having an ever-decreasing opinion of me and my inability to make a decision for myself, but please remember, testing AI’s ability to be a personal travel guide was the whole point of this; I therefore asked questions I would normally just decide on myself. Bob’s response was, dare I say it, helpful:

Bearing in mind it wasn’t even 09:00 yet, the advice was pretty spot-on. So I pressed on westwards across the Brecon Beacons.

Lyn y Fan Fach, Brecon, 2026

Adapting the Itinerary…

As you can see, I began to use the AI as a means of obtaining different options when the reality of the trip started to deviate from the plan, or when things weren’t what I was expecting. Its response was helpful, and thanks to the fact it can access live data – it collated everything I needed for me:

This is just an excerpt, and the info about the sunset time was particularly useful. The ‘Challenge’ is a nice touch, but not something I needed or really wanted at this point. What was useful was its ability to ‘scrape’ (a horrible term, but then its probably a horrible concept) data from what other people had posted online who had similar experiences to myself – allowing me to learn from them via the AI.

I won’t bother boring you with the continued examples of my interactions with it; as you can see, it was very useful, but also frequently too verbose. I could have been clearer and more specific with my requests to avoid this, but I was on the road and asking questions as quickly as possible. At times it gave great advice about the sights to ensure I included, (and skipped). Other times its info was sketchy at best, and I was glad I double-checked everything for myself.

Whitesands Bay at Sunset, Pembrokeshire, 2026

Would I Use it Again?

In short: yes, but sparingly.

The thing is, travel for me is a treat; so, whilst I want to squeeze as much enjoyment as I can from every second of the experience, I also want to take ownership over it myself. I want to not only enjoy the time spent on the road and at the beauty spots, I also want to enjoy the planning.

I like a paper map. I like reading magazine articles. I even enjoy reading other photographers’ blogs like my own, and reading about their highs and lows. If I delegate this task to AI, I am robbing myself of a wealth of opportunities to enjoy the prelude of the trip. Furthermore, when I write in my blog part of me likes to imagine that other photographers like myself may read the articles and be inspired for their own trips. If we’re just writing blogs for AI to scrape, collate and churn out loquaciously flabby prose – what’s the point?

So, if I am planning a work trip to Luton, I might ask ChatGPT for advice on where to stay and what roads to avoid. But a once-in-a-lifetime trip along the NC500? That’s just for me.

The Pembrokeshire Coast, 2026
The Pembrokeshire Coast, 2026
Whitesands Bay, Pembrokeshire, 2026
The Pembrokeshire Coast, 2026
Whitesands Bay, Pembrokeshire, 2026
Solva Harbour, Pembrokeshire, 2026
Whitesands Bay, Pembrokeshire, 2026

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